Monthly Archives: May 2012

The influence of Twitter on cross-cultural engagement

Twitter has become a hub for intercultural engagement as individuals and communities around the world use the social media network for international communications. Twitter’s hugely diverse user base and the open architecture of the site have made it the platform … Continue reading

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Are you thinking about going global with social media?

More and more businesses are using social media to communicate and interact with their customers. Instant, relatively inexpensive and highly effective, it has become a crucial element of the sales and marketing mix for organizations of all sizes. Not surprising … Continue reading

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